block to remove it.
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⚡ [ANNOUNCEMENT — e.g. “Cohort starts [date]” · Only [X] seats remaining] →
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STICKY BOTTOM CTA BAR
Floats at the bottom on all screens.
Edit text and button. Delete this entire
to remove.
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[One sentence. Who is it for and what will they achieve?
E.g. “A 10-week live programme for decision-makers who want to think at the highest level — without the limits of conditioned thinking.”]
[Reassurance — e.g. “No prior experience needed · Instant access on enrolment”]
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Replace the div below with:
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🧠
[REPLACE WITH YOUR IMAGE]
Add your image URL here
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SECTION 2: VIDEO (optional)
Replace the .video-placeholder div with your embed code like:
Delete this entire block if you have no video.
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[Optional caption — e.g. “Watch this 3-minute overview”]
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SECTION 3: THE PROBLEM
Speak directly to your audience's frustrations.
Edit/add/remove
tags freely. Pull-quote is optional — delete if not needed.
============================================================ –>
[ e.g. “Sound Familiar?” ]
[Headline that names the problem they’re facing]
[Opening line that immediately resonates. Speak in your audience’s exact words — their frustration, their ceiling.]
[Problem paragraph 2 — what have they tried that hasn’t worked? Why do they keep hitting the same wall?]
[Problem paragraph 3 — raise the stakes. What is this costing them in decisions, confidence, outcomes?]
“[A bold, quotable statement that crystallises the core problem — make it feel like you’re reading their mind.]”
[Transition line into your solution — e.g. “That’s exactly what this programme was designed to fix.”]
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SECTION 4: BEFORE / AFTER
Matches the ❌/✅ layout on your existing site.
Edit each
. Add or remove items as needed.
============================================================ –>
[ e.g. “The Transformation” ]
[Before & After headline]
[Optional subline]
❌ Before this Programme
[Before state 1 — e.g. “Linear, conditioned thinking”]
[Before state 2 — e.g. “Emotionally driven decisions”]
[Before state 3 — e.g. “Unchallenged assumptions”]
[Before state 4 — e.g. “Reactive, not proactive”]
[Before state 5]
✅ After this Programme
[After state 1 — e.g. “Expansive, critical thinking”]
[After state 2 — e.g. “Consequential, logical decisions”]
[After state 3 — e.g. “Challenging reliability of evidence”]
[After state 4 — e.g. “Foresight to chain reactions”]
[After state 5]
[ e.g. “Why I Built This” ]
[Your story headline — e.g. “I used to think the same way you do.”]
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–>
[Story paragraph 1 — start with a moment, not a CV. E.g. “I was in a boardroom when I realised the smartest people in the room were making the worst decisions — including me.”]
[Story paragraph 2 — the turning point. What shifted? What did you discover?]
[Story paragraph 3 — what you built. Why this approach works. What makes it different.]
<!– Optional: replace emoji with –>
👤
[Your Name]
[Your title — e.g. “Strategic People Director · NLP Coach · Licensed Tony Buzan Mind Map Instructor”]
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SECTION 6: WHAT YOU'LL LEARN — white numbered cards
Matches the "3 Steps" layout on your existing site.
Copy/paste a .module-card block to add more modules.
Numbers are manual — update the text.
============================================================ –>
[ e.g. “The Programme” ]
[What you’ll learn — headline]
[Context line — e.g. “Broken into [X] modules, each building on the last:”]
01[Module 1 Title]
[Short description of this module — what it covers and why it matters. 1–2 sentences.]
02[Module 2 Title]
[Short description.]
03[Module 3 Title]
[Short description.]
04[Module 4 Title]
[Short description.]
05[Module 5 Title]
[Short description.]
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SECTION 7: WHO THIS IS FOR
Edit each
. Add or remove as needed.
============================================================ –>
[ e.g. “Is This For You?” ]
[Who is this programme for?]
✅ This is for you if…
[Audience trait 1 — e.g. “You’re a decision-maker who wants to think at the highest level”]
[Audience trait 2]
[Audience trait 3]
[Audience trait 4]
[Audience trait 5]
❌ This is not for you if…
[Exclusion 1 — e.g. “You want a passive watch-and-forget course”]
[Exclusion 2]
[Exclusion 3]
[ e.g. “What People Say” ]
Real results from real people
[Optional subline — e.g. “From decision-makers and leaders around the world”]
“[Paste full testimonial here. Specific outcomes make these far more powerful.]”
[Full Name]
[Job title / company / location]
“[Testimonial 2.]”
[Full Name]
[Job title / company / location]
“[Testimonial 3.]”
[Full Name]
[Job title / company / location]
“[Testimonial 4.]”
[Full Name]
[Job title / company / location]
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SECTION 9: BONUSES (optional)
Delete this entire block if you have no bonuses.
Copy/paste a .bonus-card block to add more.
============================================================ –>
[ e.g. “Included Free” ]
You also get these when you enrol:
[Optional — e.g. “All included at no extra cost”]
Bonus 1
[Bonus Name]
[What it is and why it’s valuable. 1–2 sentences.]
Bonus 2
[Bonus Name]
[Description.]
Bonus 3
[Bonus Name]
[Description.]
[ e.g. “Enrol Now” ]
[Programme Name]
£[Original Price]
£[Your Price]
[E.g. “One-time payment · Lifetime access” or “Or [X] payments of £[Y]”]
[What’s included — e.g. “Full 10-week programme”]
[What’s included — e.g. “Live cohort sessions”]
[What’s included — e.g. “Workbook & resources”]
[What’s included — e.g. “Bonus 1 name”]
[What’s included — e.g. “Lifetime access to recordings”]
🛡️ [Guarantee Headline — e.g. “30-Day Money-Back Guarantee”]
[Describe in plain English. What do they need to do? How do they claim it?]
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SECTION 11: FAQ
CSS accordion — no JavaScript needed.
Copy/paste a block to add more.
============================================================ –>
[ e.g. “FAQ” ]
Frequently Asked Questions
[Question 1 — e.g. “Who is this programme for?”]
[Answer. Be specific and honest.]
[Question 2 — e.g. “How long do I have access?”]
[Answer.]
[Question 3 — e.g. “Do I need any prior knowledge?”]
[Answer.]
[Question 4 — e.g. “Is there a payment plan?”]
[Answer.]
[Question 5 — e.g. “What is your refund policy?”]
[Answer.]
<!– Add more by copy-pasting a block above –>
[ e.g. “Ready?” ]
[Final bold headline — e.g. “Your thinking is the one thing no one can take from you.”]
[One final compelling line. Speak to the decision they’re on the edge of making.]